Establishing Cash Flow in Business

Establishing Cash Flow in Business

Whenever we are starting a new business or venture, cash flow is the most critical element. As Paul Maguire says, it’s oxygen for your business. That means planning your month, quarter and years promotions and activities are vitals and required for your success.

To help you plan for the close of the year, I put together a quarter branded plan outlined with examples of how I manage my sales cycles to keep the cash flow in business going. 

For Better Cash Flow in Business Think About Your Entire Quarter

It is important to understand your budgeting needs for the entire quarter. This will allow you to break down your financial needs for each month and see how they fit together. If you are going to be successful in your business, you need to know what your financial commitments are.

You Need a Budget

If ever there was a need for a budget, it is when you are a business owner. Without an understanding of your financial obligations, you can get into deep trouble real quick. What if you have a big bill that you need to pay in the second month of the quarter? How are you going to pay the bill if you haven’t earned enough in sales?

That is why having a quarter branding plan is essential.

What is a Quarterly Branding Plan?

A quarterly branding plan allows you to map out exactly what you need to do to bring in the earnings necessary to cover both your personal and business expenses. You will develop very specific action plans that help you know what has to be done every day in order to reach your goals.

Download this Quarter Branded Plan example for free.

Quarter Branded Plan

In this document, I give you a real life scenario of how Brian and I would structure our quarter to host an event. In order to get interested people to the event, we will launch a 4 week workshop and host weekly calls to bring in new members to our Freedom-preneur academy.

What is the Freedom-preneur Academy?

Over the last few years, we have realized that there is a major hole in the online marketing industry. If you do enough searching around and digging, you will find all of the information you need to build a successful business. The problem is, many people run out of time and funds long before they find all of that information.

We created the Freedom-preneur Academy to house all of that valuable information you need to be successful. When you sign up to join our academy, you will have access to training videos and worksheets that will help you know exactly what you need to do.

Not only do we offer the video training courses, but you can also plug into the online community of other Freedom-preneurs that are in the academy. These men and women bring so many skills and knowledge to the table.

Establishing Sales Funnels and Developing a Lead Magnet

If you are going to effectively establish cash flow in your business, then you have to understand sales funnels. Developing the right lead magnet is where you need to start. A lead magnet is a free product, like an ebook, that will grab the attention of your target audience.

Download this free PDF that will lead you through developing an effective lead magnet.

Creating Lead Magnets With Links

Source: Cash flow in business

Color Psychology and What it Has to Do With Branding

Color Psychology and What it Has to Do With Branding

Color is extremely important in branding your business. When someone looks at a logo, the color is the foremost thing that they remember. In fact, according to Color Matters, 80 percent of visual information that we take in is related to color.

Why Color Matters

According to the research that was conducted by the secretariat of the Seoul International Color Expo, they found that-

• 92.6% of consumers say that visual factors influenced their purchase decision
• 5.6% said that touching the product had influence on their decision
• 0.9% said that smell had anything to do with their decision

They determined that anywhere between 62% and 90% of purchases are made based on color alone.

Branding Identity

The color that you chose has everything to do with your brand identity. Color increases brand recognition by up to 80%.

Many brands have sets of colors trademarked for protection against other brands in the same market. For instance, Coca-Cola has its iconic red and white scheme protected. Lots of others have single shades of color trademarked too, like John Deere, McDonalds and Starbucks.

These brands try to associate themselves with their color at a fundamental level. To achieve that sort of recognition, brands have to peg their signature color to nearly everything—marketing, packaging, uniforms, store decor and more.

So when you hear one of these brands’ names, it should be easy to think of its color. What about your brand color or imaging?

Can you be identified over anyone else ? This is what all marketers and personal brands should strive for. To create a USP (Unstoppable Sexy Positioning) for your brand that your customers recognize throughout your whole sales process.

Increase Engagement

Ads that have color are read up to 42% more than the same content in black and white. It also can improve the ability for your audience to read and comprehend your content. Taking learning styles into account when building ads is highly important. If you have written something or presented it in a way that they cannot understand, you are wasting your time.

Color Psychology

Take a peep below at the psychology of color when developing your brand.

Red- Energy, Passion, and Boldness

Orange- Health, Wealth, and Youthfulness

Yellow- Joy, Energy, and Warmth

Green- Growth, Balance and Well Being

Blue- Peace, Confidence, and Serenity

Purple- Royalty, Luxury, and Success

What Colors and Styles You Wear Is Part Of Your Branding

During the first Media and the City event, we brought in Brian Cook. He’s a stylist with many prestigious clients. He gave us many tips about what to wear on camera to represent our brands well. Colors had a lot to do with his suggestions.

Brian estimates that it takes 1/10 of a second for a person to assess your competence and trustworthiness. The colors and styles you are wearing is a big part of your message whether you realize it or not.

Implementing color psychology into your wardrobe is an important part of your branding strategy. This is important to think about when you are creating promotional materials and videos.

Color is one part of your branding strategy. If you are interested in learning more about becoming fully branded from start to finish, be sure to check out the Freedom-preneur Academy.

Source: Colors Marketing Strategy

Successful Online Marketers Eat Frogs

Successful Online Marketers Eat Frogs

Why do we generally decline to eat the frog first thing in the morning, or at any time during the day? It’s because these major tasks usually involve things that are totally foreign to us so we feel there won’t be much satisfaction in the short term.

Frogs Top to Bottom.

People at all levels of businesses– newbies to veterans– have their frogs and we all find ways to avoid them.

What is the one thing you could do right now, today, that would move your business along? What could get you closer to being in business, get you that next client, create future income?

I first heard the saying from Brian Tracy, the personal development expert and sales trainer; in his book Eat That Frog! He uses it as a colorful way to say, “Stop procrastinating.”.

Are You Really Hungry?

” Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”.

He mingled among France’s upper classes, Chamfort supported the French Revolution. His use of the “frog” statement was aimed at his disgust with French high society.

More specifically, “eating the frog,” means tackling the biggest or most important task( s) that will move your business forward.

If you really want to be in business– if you’re really hungry– you’ve got to eat the frogs.

This humorous saying has been credited to 17th century American author Mark Twain (though someone on my staff has pointed out to me that there is no evidence that Twain ever said or wrote it; it’s a translation of a statement documented as having been written by a 17th century French humorist named Nicholas Chamfort, who was quoting an associate known as “Mr. de Lassay”).

How do I stop wasting time and just get on with it?

If you can motivate yourself to take on and complete the things you’ve been putting off– usually, they are big, meaningful things that would move your business forward– you will find yourself actually in business.

For people who are further along and do have an audience, the method is to announce your “frog” in an email, on social media, or both. It’s a good idea to put some cash up as well, to ensure you really do deliver. Declare that the penalty for failing to deliver is some amount of cash that you really can’t afford to lose. Either deliver and reclaim your cash or fail to deliver on time and lose it.

For someone just starting out, who does not yet have a list of customers and leads, you would make yourself accountable to a friend or family member.

Final Thought.

Use self-imposed accountability if motivation is hard to summon. The frog will seem palatable in comparison if you make the deadline short enough and the penalty stiff enough.

Source: Successful Online Marketing Strategies

New Entrepreneurs: Don’t Make This Mistake!

New Entrepreneurs: Don’t Make This Mistake!

“What is the number one mistake that new entrepreneurs make when starting a business?”

Because it gives me a chance to talk about something I see almost every new business owner doing wrong, I love this question. Now, let’s answer this question.

Productivity Versus Busywork

The answer is inaction.

The biggest mistake new entrepreneurs make is to confuse movement for action. I see too many people wasting their time on the latter.

A study conducted by the University of California, Irvine revealed that employees actually feel happiest while engaged in busywork, or what the researchers refer to as “rote work.”

You need to reconsider how to manage your time because you’re mistaking being busy for being productive if this sounds like you. Watching more training doesn’t move your business forward.

The leader of the study, Dr. Gloria Mark, explains: 
” With rote work, you get a feeling of accomplishment, but you haven’t exerted a lot of mental activity. It gives you a feeling of fulfilment, but there’s not a single frustration or stress.”

You Won’t Make Money until You Start Selling
Some entrepreneurs seem almost scared to start their businesses, as if the fear of failure has trapped them in their desk chairs and forced them to buy more and more educational products instead of setting up a website or putting together an email list.

Because they are action-oriented, I’ve seen people that are brand new to this industry go out and make a lot of money simply. If you want to be successful, that’s exactly what you need to do, too.

Do Something Productive Every Day
I’m talking about tasks you complete that can directly make you money when I talk about productive activities. Things like creating capture pages, sending sales emails, and posting ads.

Don’t just sit there learning; take the time to use that knowledge to start your business. Figure out how to brand yourself, how to reach your niche market, and then get it done. You won’t start making money until you do!

It’s so much more valuable to take action, even when you make mistakes! Those mistakes teach how to fine tune your business and make it a success. I know this from my own experience.

The biggest mistake new entrepreneurs make is to confuse movement for action. That discovery makes sense to me, because time and time again I see new consultants getting stuck in training mode– that’s when they watch educational video after video without actually putting any of that knowledge into practice. Those mistakes teach how to fine tune your business and make it a success. And I started making a lot of mistakes.

When I started in the internet marketing industry, my main problem was getting traffic. And I started making a lot of mistakes.

That discovery makes sense to me, because time and time again I see new consultants getting stuck in training mode– that’s when they watch educational video after video without actually putting any of that knowledge into practice. Why? It’s easy to sit back and be educated, while it’s much more stressful to take your business and your future into your own hands with productive actions.

You won’t start making money until you do!

Source: Biggest Mistakes Entrepreneurs Make

How to Build a Valuable Business Team

How to Build a Valuable Business Team

When you’re an entrepreneur with the goal of building a successful company, it’s incredibly important to put together a solid team. Without hardworking, educated, dependable employees and partners, your company will flounder and never achieve the success you’ve hoped for.

Let’s assume that you need a great team to support you and your business ideas. How do you actually build that team?

Tips for Putting Together Your Business Team

Team members are incredibly important for your business development. As time goes by and your company is growing, you will need more and more people to take over tasks like finance, content, and administration writing.

Here are a few tips I’ve learned over the years about developing and motivating a great team:

1. Hire highly-skilled professionals.

You’ll just cost yourself more time and money in the long run if you’re not careful during the hiring process. Training and motivating unqualified team members is a waste of your resources, so don’t just hire the first person that applies.

2. Connect with team members regularly.

Even the best employees and consultants need some feedback, and to touch base with their leaders from time to time. The best way to keep everyone on the same page is to meet regularly, whether virtually or in person.

3. Instigate a coaching and develop program.

In most companies regardless of the size and achievements, the success of every consultant depends on the cultivation of a great team. Since the income of a consultant is heavily dependent on the subsequent sales of his or her recruits, coaching is a very important part of the team ethos. Take the time to create an in-depth, easy-to-understand program that teaches your recruits everything they need to know about your business and your plans for the future.

4. Present webinars.

A webinar is a simple way to connect with your team members. Not only can webinars be recorded ahead of time and broadcasted later, but it can save a lot of time and money when it comes to getting team members together to discuss issues. Most companies host at least one webinar a month.

5. Create Facebook community groups.

Facebook groups are the ideal place for team members to meet casually and discuss anything from procedural issues to customer relationships. These discussions can happen slowly over the day or week, and everyone can benefit from seeing the conversion unfold.

At the end of the day, it’s up to each team member to be productive. Provide all the relevant tools and support, and the people who truly believe in you and your company will rise to the top.

Every Great Team Needs Direction

Staying connected with your team is the most important thing to remember. If you want to take your business to the next level by building a dedicated team, you have to offer a great deal of support to your staff and partners.

And most importantly, if you want to take your business to the next level by building a dedicated team, you have to offer a great deal of support to your staff and partners.

Source: Business Team Building Games Indoor

You Need a Support Team to Grow Your Business

You Need a Support Team to Grow Your Business

Yesterday I had the pleasure of meeting two very special people in my life and business. For the last 10 years I’ve worn many hats in my business. From trainer to marketer- product developer- copy writer- editor-customer service and everything in between. I outsourced a little bit but mostly handled everything myself.

You see, I thought If I didn’t do it all myself, I wouldn’t be a good business owner or example to my clients or students.

Being a Good Business Owner Doesn’t Mean Doing it All Yourself

Boy was I wrong about the way I was handling my business. The whole reason behind leaving my job and starting my business was to travel and be with my daughter. As I got busier, that freedom started to drift.

The time I wanted to get back from my corporate job was slowly replaced with more “stuff” working in my business, not on it. What good was doing myself, Brian, or Hanalei to allow “stuff” to take all of my attention. That is not the Freedom-preneur life- it’s the corporate life- the one I left behind.

Outsourcing is The Answer to Growing Your Business

As much as I loved the 4 Hour Work Week idea of outsourcing, I still couldn’t give away the control or trust that someone else could do as good of a job as me. That is a misguided thought for sure. No one will do the job the same way I will do it, but that doesn’t mean they won’t do an incredible job.

The Outsourcing Company I Trust

Earlier this year, I was introduced to Jenny Jordan whose company, Need a VAspecializes in creating space for busy entrepreneurs. They offer outsourcing solutions and build teams for organizations to become more efficient.

My world shifted almost immediately.

I now work on my business not IN my business. I now spend my time with my family and my clients and not spend my time on organizing my day but building and growing my business.

I had the pleasure of meeting my assistant Larcie Martinez Tulao for the first time in person, and our “Sexy Blog Artist” Mark Ryan Holanda. These two are the heart and soul of my organization, they keep me organized through the day and take care of our clients needs. There is a huge amazing team behind them that is a full support system that I now cannot live without.

What I’ve Learned From Outsourcing

There are several things that I have learned from outsourcing and the biggest thing is that developing a team has helped me grow in ways I couldn’t have imagined. Now that I allow people that are specialists in their areas handle different aspects of running the Unstoppable Family, I’m able to hone in more on my own specialty.

With the time I’ve regained, I can help more people. I’m even better now at what I do than I have ever been before.

The moment I brought on a team of others to help was the moment I was able to meet the needs of my clients. That is what it is all about- helping others reach their business goals.

Source: Management Teams Definition

Tips, Tricks, Do’s and Don’t’s of Social Media Marketing- Selling the Dream & Living the Nightmare

Tips, Tricks, Do’s and Don’t’s of Social Media Marketing- Selling the Dream & Living the Nightmare

In here, what I want to talk to you about today is selling the dream and living the nightmare.

Being a Freedom-Preneur Means Having Fun!

It can be inferred that there is a huge struggle for those that leave the corporate world. It’s this– we don’t take time to have fun.

Now let me ask you: So you finally did it, right? You left your corporate job so that you could pursue being a Freedom-preneur, only to turn right around and put in the same amount of time and effort to your home based business as you did for someone else.

What is the point of all of that? You left but then you were just going to still spend all of your time working, then why did you not stay in the industry you were in? Don’t ever forget that living the dream means taking the time to live.

In all seriousness and strictly speaking, you have to get away from your desk. You didn’t sign up for that. You signed up to be a Freedom-preneur and determining what your version of the Dream is.

Here are some of the tips I have for you today:

• You need to get out in the world and have fun! This is one of the most important things to remember. Take the time– in fact, a lot of time– to get away from your computer and enjoy life. Furthermore, spend time with your family, do something new, whatever you enjoy, go do it!

• Create a business that you can enjoy- We all know that there is no end to the number of things you can do in the online world. The key to this is to pick something you enjoy. Take note that you aren’t in it just for the paycheck, but for the other benefits of being on online marketer. Namely, those benefits are creating a business that you actually love. You don’t like what you are selling? Then sell something else.

• When you are doing what you love, you can do it longer- When you sell the things you love, then you will not even feel like you are working. You might find that you have been running non-stop 12-15 hours doing the thing you love. It won’t even feel like work, because you are so passionate about it.

Don’t Sell The Dream While You are Living the Nightmare

It’s time to get real people.Always be connected and transparent to your audience. You can’t sell them a dream life while you are living your own worst nightmare because people are going to see right through that.

For a long time, I was selling things that I didn’t like and couldn’t feel passionate about. I woke up and asked myself, “What am I doing this for?”. To me, my realizationwas that, what I was doing at home wasn’t much better than what I had been doing in my corporate career.

So, here is something you need to know about being a Freedom-preneur: the direction of your life is up to you. You don’t have a boss hovering over you dictating to you the exact dimensions of the box that you have to stay in.

It is undeniable that being in the online marketing industry will either energize you, or drain the life out of you. I am encouraging you to make 2016 your best business year yet and get your priorities straight. Last word of advice: Figure out what makes you tick and pursue it.

Source: Social Media Marketing Services

The Risks and Rewards of Investing and Diversifying

The Risks and Rewards of Investing and Diversifying

I’m a big believer in devoting all of your efforts into a single major business. My advice is to just focus on one big income stream at first, rather than concentrating on other opportunities. You should only consider diversifying when you’re ready, able and have enough experience.

Diversifying your business is not a simple task. There are risks involved that should be minimized as much as possible. Your attention could be compromised when it has to be focused on different divisions of your business.

Focus on One
One of the biggest mistakes entrepreneurs make is not focusing on their main income stream, or they think they can easily diversify their wealth and investment as soon as their project takes off. Both are very daring approaches to business.

An article in The Economic Times (India) elaborates on this: “Some diversifications turn out to be successful while others don’t. Because diversification comes with its own set of drawbacks and benefits, this is.

It is an enabling tool for companies intending to de-risk their businesses by removing dependency on a single business segment. Since different business segments have varying growth cycles, well-diversified companies are better able to ride out a rough business cycle.”

The Risks of Premature Diversification
If you throw caution to the wind and decide to diversify your business too soon, there a number of problems you might encounter, like:

If your employees– who most likely joined your company to be part of your thriving start-up– begin to question your dedication to the business, they may reconsider the direction you’re taking the company in since you’re no longer giving the same time and creative input as you once did.

Lack of Experience

In order to avoid constant failures, you should try to diversify your business into industries that you’re knowledgeable about. Remember, it can be much more difficult to succeed in diversifying your business when you don’t have the required skills or experience.

Compromising Resources
According to Small Business Chron, “If, through mismanagement, excessive ambition or simple greed, a company’s directors seek to expand in too many directions at once, both new and old sectors of the company may suffer from lack of attention and insufficient resources.” Make sure you do so with caution and always aim to minimize the risks to your company’s resources if you are going to diversify.

Compromising Attention

If you attempt to diversify your business and wealth, it’s likely that you’ll have to dedicate time to making those ventures work. That means you’re most likely taking time away from your current business.

Difficulties in Product Development

Brainstorming new product ideas will require you to sacrifice hours of work, which hinders you from working on high-leverage tasks for your business.

Other Income Stream Opportunities

If you attempt to diversify your business and wealth, it’s likely that you’ll have to dedicate time to making those ventures work. In order to avoid constant failures, you should try to diversify your business into industries that you’re knowledgeable about. Remember, it can be much more difficult to succeed in diversifying your business when you don’t have the required skills or experience.

Don’t ever compromise your productivity, responsibility, creativity and leadership to your current team– they’re the ones that helped you be in the position to succeed and enable you to expand your business ventures.
Conclusion

The main purpose for diversifying your business and assets is to increase your cash flow and grow your wealth. Be sure to do your homework once you’ve become established and have enough capital to invest in other ventures. Research the best industry to diversify into and see how well it performs based on ROIs.
Don’t get sucked into fad opportunities as you’ll risk losing your hard earned money. Invest wisely. The most important thing to focus on is your current business where you get the majority of your income from. The good thing about this is you can invest money without having to put in the time and effort it would otherwise take to make shrewd decisions since you should have an expert doing that for you.

Source: Diversified Mutual Funds

What Are the Best Ways to Get Likes on a Brand’s New Facebook Page?

What Are the Best Ways to Get Likes on a Brand’s New Facebook Page?

The most effective ways of generating fans are:

1. Contests for Fans
Because many businesses struggle to capture quality fans, it’s difficult to recommend contests. It’s an easy trap to fall into, and it’s one that many businesses fall for and waste resources on.

If you’re using a contest to give away an iPad and your brand isn’t related to Apple, there is a good chance these people are only “liking” your page for the contest itself. If there is a direct link between your product and the prize, you have a better chance to capture not only a large quantity but also high-quality fans. You can run a variety of contests.

Sweepstakes
In sweepstakes, the winners are selected through a random draw. In a contest, on the other hand, the winners are selected either by a jury or audience voting or a combination of both, and the entries are evaluated according to the skill of the submission (e.g. a photo contest).

Why running sweepstakes on Facebook will drive fans?

Friend invites: Users can easily invite their friends to join the sweepstakes.<br />
News feeds and ticker: For every person entering the sweepstakes, more people will potentially see this action through their ticker or news feed.
User Generated Content (UGC) Contest
Entrants must submit their original work (e.g. photo, video, essay, recipe, t-shirt design, etc.) and will undergo a voting system via public, company-wide, or a combination of both, to determine the winner.

Why running an UGC on Facebook will drive fans?

News mini-feeds and feeds: Content is generated when people upload submissions or vote. Users’ video or photo submissions are embedded in their news feeds for more compelling and dynamic reach.
Comments: Public can comment on submissions posting of comments generate news feeds and notifications.
Share button: Users can easily share their favorite submissions with friends.
( Contest Ideas & Descriptions sourced from experience working with Wildfire Interactive).

2. Create a Great Product.
There are tons of small to medium-sized businesses who have generated tons of “likes” on Facebook simply by offering great products. People tend to become so passionate about brands and businesses that they search for them, and the businesses receive “likes” because of it.

3. Utilize Existing Channels.
One of the best ways to generate likes is to utilize your other channels and promote your Facebook page. Thus, it’s important to integrate your Facebook page with your website, blog and, if possible, your store.

4. Advertising Campaigns.
Optimizing online ads with clear calls-to-action and specific targeting is key. Facebook Advertising presents you with a great opportunity to connect with consumers of all walks of life. When developing Facebook Ads, however, it’s important to ensure that you’re targeting your advertisements towards the appropriate audience.

You can then develop an advertisement that will best serve your business’s objectives and goals once you have developed this customer profile. Once the demographics and psychographics are complete, you could upload captivating content that will capture the audience’s attention.

To ensure you’re targeting the right audience, I’d suggest you start by creating a customer profile that highlights not only the demographics but also the psychographics associated with your key audience.

There are different types of ads now available on Facebook, ranging from sponsored stories to simple ads. All of them can generate different results depending on (1) your business, and (2) what you’re looking to accomplish.

That said, if you’re looking to increase your number of likes, you’re most certainly going to run an ad that ties back to this desired approach. You should make sure that the users you target are not currently fans of your brand.

Take note: Generating Facebook fans is easy. Keeping them from leaving is tough.

Source: How To Get More Facebook Likes

Selling and Value What Do All Small Businesses Have in Common?

Selling and Value What Do All Small Businesses Have in Common?

According to the website Internet Retailer, there are upwards of 24 million businesses online, but only about 650,000 of them generate $1,000 or more annually. Not every small business in the world has a website or e-commerce functionality. The world of small business is much bigger than just what’s online. Regardless, the same strategies and principles apply to all small businesses, online or off.|The world of small business is much bigger than just what’s online. Regardless, the same strategies and principles apply to all small businesses, online or off.

Something Different

Warren Buffett is the CEO of Berkshire Hathaway, which is the parent company of numerous insurance, energy, manufacturing, finance, real estate, publishing, and other businesses. A single share of Berkshire stock is currently valued at more than $200,000.

It’s a successful and well-diversified |a well-diversified and successful conglomerate. Yet, when Buffett purchased it in 1964, Berkshire Hathaway was a failing Massachusetts textile mill, known for making the linings for men’s suits. When Buffett purchased it in 1964, Berkshire Hathaway was a failing Massachusetts textile mill, known for making the linings for men’s suits. Buffett maintained that line of business for a few years before moving into other investments and eventually shutting down the textile operation.

Like Berkshire, there are many big companies around today that started out selling one kind of product or service but now do something different.

But there are small businesses too.

Away from Affiliate Marketing

There are many businesses primarily involved in showing people how to make money online. This involved teaching people how to generate traffic and the basic mechanics of getting leads and building a list. Many customers became business affiliates and marketed various products geared toward online success. Others used what they learned to market their own products.Some are just focused on “business education.”

By “business education,” I don’t mean training on how to run an internet marketing business. Rather, it means addressing the challenges that all small businesses– online or off– have in common: how to get more customers, how to increase productivity, or how to hire with confidence, just to name a few.

Final Thought

Small business owners are a much larger audience than affiliate/online marketers. We have the educational and training resources to help anyone start and grow their own business, as well as protect their assets. So, we haven’t quit the affiliate marketing business, but we’ve merely widened our gates to include all small businesses. We have shifted our focus toward education and training products that apply to and will benefit any business owner. Small business owners are a much larger audience than affiliate/online marketers.

Source: What Do Small Businesses Need